Social, local, mobile are three words marketers are hearing more and more these days.
And sometimes we may even hear them uttered together in one breath as SoLoMo.
With an increase of users relying on mobile phones, tablets and their accompanying geo-location technology, businesses today are increasingly finding the need to think locally. So, how does SoLoMo work for businesses?
In this post, Debbie Hemley introduces 26 tips, an A-Z guide for location-based marketing. My favorite for Proximity Marketing:
Momentfeed suggests that location-based engagements offer a new way for consumers to engage with brands and products and for brands to connect with consumers—in the moment. They define location-based engagement as: Any action a consumer takes to connect or interact with a specific geographic place via their mobile device… each shares three qualities: time, place, and action.
Furthermore, with location-based engagement, one must voluntarily engage with the place; e.g., a place of business, building, venue, etc.
This action grants a measure of permission on the part of the consumer, not unlike making a search query or clicking on an ad but more specific and timely, which opens the door to a branded response.
See all 26 tips at http://www.socialmediaexaminer.com/location-based-marketing-tips/